How to Set up and Maintain a Successful Wedding Photography Business


09-30 – 17-00 hrs


“I had photographed a few weddings and  loved it. Then the phone stopped ringing, I was lost, I just couldn’t get any work.  I attended Jess and John’s business course and have never looked back.  I learnt so much about the business side of the job.  I know now how to set up and maintain a successful wedding photography business, just like they promised.

I never realised I was making so many mistakes !!

I would strongly recommend you invest your time and money in this course.  It’s paid for itself so many times over.”



To succeed as a wedding photographer you need to book weddings. Period.
We will teach you how to book weddings and make a great living for your efforts.
Our course is full of essential information, tips and advice. We provide the knowledge and skill set to burst into the wedding industry. Advertising, marketing, web site design, studio management, contracts,tax & insurance and so much more.  

Take immediate and massive action.

Start the journey of changing your lifestyle

Learn more about the course below and contact us with which course dates you would like to attend.

The market is saturated with wedding photographers, so you need to stand out from the crowd, and get those bookings – this course will teach you how to set up and run a successful wedding photography business.

 Who is the Course For?

Being a successful wedding photographer is not just about taking good photographs, that is just one part of it. If you are struggling with the admin and business side of your photography, or if you are developing your business and want to make sure you are on the right track, then we can help you. This course is mainly theory based, but rather than just doing an online course, we want to do this session face to face, be in the room with like minded people, so you can bounce ideas, ask questions and ensure you are getting the information directly linked to you and your business. 
This course is also ideal for those photographers who have already photographed a few weddings, but want to improve their ability and business acumen.


Meet Your Tutors
John McCulloch Business side of Wedding Photography Course

John McCulloch

John started Studio 900 Photography 25 years ago, he is passionate about wedding photography and has shot over 1000 weddings. A trusted, experienced professional who knows how to capture all the special moments of a wedding. His aim: to create beautiful and creative images, in his own recognisable style, that bring back all the love and emotions shared between everybody on the wedding day. Over the years, John has tutored and supported many aspiring wedding photographers, guiding them through the industry and building their skills and knowledge, these photographers are now successful in their own right due to the tutoring by John.


Learn More About John & Studio 900 Photography here

Jess Business side of Wedding Photography Course

Jess Middleton – BA (Hons), PGCE, MA

Jess, a professional photographer for over 12 years, graduated from the University of Chester in 2021 with a Masters in Fine Art at Distinction Level, and back in 2011 with a BA (Hons) in Photography. It was during this degree that Jess joined Studio 900 in 2010 on a university work placement and has remained part of the team since, trained by John in the art of wedding photography. Over the last 8 years she has been a senior lecturer in Photography at Wirral Met, passing on her experience and knowledge in photography to the next generation of creative people.

Setting Up and Maintaining a Successful Wedding Photography Business


9:30am Start 
Please arrive early as we shall be making a prompt start – we have a lot to get through!

Bring along something to make notes on (pen, paper or laptop) and your camera.

9:30 – 10:30

It’s All About YOU

Welcome to the course – get to know the tutors and other students
Why do you want to become a wedding photographer?
Are you the right person for this job?
Is there such a thing as a USP?
The good, bad and the ugly of being a wedding photographer

10:30 – 12:30

Building Your Brand

Identifying your target audience
The competition and how to stand out from the crowd
Building your brand
Designing your website
Social media presence

12:30 – 13:00


13:00 – 14:00

How To Get Your First Wedding

Investing in your advertising
Wedding fayres and networking

14:00 – 15:30

Running Your Business

Studio management and knowing your business model
Responding to enquires and follow up procedures
Pricing structure
Selling and upselling
Dealing with customers and building a client base

15:30 – 15:45


15:45 – 16:45

The Boring, But Very Important Stuff

Creating a Contract

16:45 – 17:00

Overview, Questions and Photography Chat

set up and maintain a successful wedding photography business

The next course dates are :

22 Oct 22

19 Nov 22

18 Feb 23


Payment required in full when booking

I would like book my place on the "set up and maintain a successful wedding photography business" course.